Pacific Magazines stretches into tween TV

By By Erin Smith | 2 March 2012

As part of a brand extension, Pacific Magazines' titles Total Girl and K-Zone have become Seven Network television programs.

The hosted programs will air from 5 March on weekday mornings at 6.30am on Seven's 7TWO and 7mate.

Pacific Magazine's Youth Group publisher Mychelle Vanderburg said: “This Australian-first execution is an effective and unique way for our advertisers to utilise cross-platform mediums and target Australia's tween demographic in large numbers.

“This opportunity further cements our leadership position in the tween category and drives the strength of our brands to the next level to now span online, print and TV platforms.”

K-Zone on 7mate will present the animated and live-action hits Handy Manny, Stitch, Kick Buttowski, Phineas and Ferb, Pair of Kings, Zeke Luther and I’m in the Band. 

Total Girl, on 7TWO, will offer episodes of Hannah Montana, Wizards of Waverly Place, Jonas LA, Sonny with a Chance, Good Luck Charlie, Shake it Up and The Fairies.
 
Total Girl and K-Zone magazines currently sell over 400,000 copies every year and have an additional combined online database of over 200,000 subscribers.

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