EXCLUSIVE: Sports training brand Zova has appointed Melbourne agency OMG! Creative to engage brands and consumers.
OMG! won the account following a pitch. The agency has been briefed to get brands on board with Zova, which synchronises football exercises with music. The agency will also develop Zova's brand strategy and consumer-facing marketing.
The program was developed in Australia and is currently running in Queensland, but there are plans to expand the program nationally.
OMG! Creative pincipal, Mike O'Keefe, said: “We look forward to the challenge of bringing this exciting product to market. Not only does it present amazing potential at school and sporting club level, but it will set the standard for brand engagement in the retail channel.
“In a market where so many shoppers are influenced by discounts, Zova will provide a better way to drive preference in retail.”
OMG! has appointed Coffey Sport and Leisure as global agent to market the sponsorship rights to Zova.
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