NSW Gov app places bets on behavioural change

By Amy Kellow | 19 September 2013

The NSW Government has launched an innovative app to encourage responsible gambling and inspire positive behavioural change among frequent betters.

The 'Stay on Track' app, created by Core Sydney, allows users to set a betting budget, record their losses and wins and track their progress via visual dashboard. It aims to educate gamblers about their habits, better recognise the signs of problem gambling, generate behavioural change and show where they can get help, such as the Gambling Help website.

The app has been designed to be applicated to all forms of gambling, including online, and will be promoted with digital and mobile ads on partner websites and relevant sports apps. It was launched this morning by reformed gambler and former NRL player, Nathan Hindmarsh, and can be found on the App Store and Google Play Store.

Jenny Crocker, from the NSW Office of Liquor, Gaming and Racing Responsible Gambling Fund, said: “It’s very hard to engage with people who are at risk of becoming problem gamblers. They tend to be in denial until they hit rock bottom. We’re confident this innovative tool will help many frequent gamblers to avoid becoming problem gamblers, and we expect it will attract international attention in problem gambling circles for that reason.”

Duncan Wakes-Miller, managing partner at Core, said: “With gambling it’s not about telling people what they can or can’t do, it’s about giving them engaging tools and simple information, so they can better look out for themselves and their mates. Our ‘Stay on Track’ app provides exactly that.”

The agency won the business after a pitch in February this year. It has also produced work for Government disciplines such as Destination NSW and NSW Roads & Maritime Services.

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