While newspaper circulation may be falling, News Limited has walked away from the International News Media Marketing Awards (INMA) with nine gongs.
The ‘Mini Cookbooks, Big Results’ campaign that appeared across The Herald Sun, The Daily Telegraph and The Mercury won News Limited a first place prize in the Print Single-Copy Sales (over 300,000) category.
News Limited’s Townsville Bulletin won two awards: third place in the Brand Awareness Across Platforms (under 75,000) category for its ‘Colour Your World’ campaign, and Public Relations and Community Service (under 75,000) category for the ‘Cyclone Yasi: Bouncing Back Campaign.’
The Gold Coast Bulletin also won two awards, with a third place for both the Print and Digital Subscription Sales (under 75,000) category for the ‘Gold Coast Bulletin + News Magazines Offer’, as well as in the Marketing Solutions for Advertising Clients (under 75,000) category for the ‘Gold Coast Bulletin Mates’ Rates’ campaign.
Other News Limited titles to receive awards included Adelaide’s The Advertiser, receiving third place in the Advertising Sales and Retention (75,000-300,000) category. In the same category, News Limited’s NewsLocal Parramatta won second place for publications with a circulation over 300,000.
The Weekly Times won second place in the Print Single-Copy Sales (under 75,000) category for ‘The Weekly Times 100 Greatest Country Australians Partwork’ campaign, while the publication came third in the Public Relations and Community Service (over 300,000) category for the ‘Pride of Australia’ campaign.
Fairfax Media won two awards, with a first place in the Digital Audience Usage and Engagement (under 75,000) category for the iPhone app created for Tasmanian title The Examiner. Fairfax’s metro masthead The Sydney Morning Herald also won a gong, taking third place in the Print and Digital Subscription Sales (over 300,000) category for ‘The Herald ‘Weekender’ Subscriptions' campaign.
Seven West Media’s The West Australian also took home an award, winning second place in the Marketing Solutions for Advertising Clients (over 300,000) category.
This year’s INMA winners were culled from 540 entries from 141 news media companies around the world. The competition was judged based on concept, creativity, copy, design, production and final results.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer atalexandraroach@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.