NEWS IN BRIEF: 29 May 2012

By AdNews | 29 May 2012
 

Vividwireless appoints Responsys
Broadband brand Vividwireless has tapped up marketing company Responsys to provide it with an email and cross channel marketing platform. Using the technology, Vividwireless will roll-out email and targeted display campaigns.

MasterChef scores online
Ten's MasterChef website has clocked up almost a million video views for the third week of the show's run, up 22% year-on-year. The site has had over 580,000 unique browsers since the start of the season and has amassed 900,000 fans on its Facebook page.

JCDecaux to showcase newest outdoor tech
Out-of-home operator JCDecaux will stage an industry event on 19 July featuring the newest technologies in out of home marketing. The event, taking place at the Sydney Opera House, will include demonstrations of emerging interactive solutions. JCDecaux will announce its international and local speaker line-up for the July event in the coming weeks.

Seek lifts stake in overseas job websites
Australian employment website Seek has entered into agreements with Brazilian jobs website group Brasil Online and Mexico's leading careers website OCC, lifting its stake in the companies. Upon completion, Seek will own 51% of Brasil Online, up from 30%, and 57% of OCC, up from 41%. These acquisitions are in line with Seek's focus on expanding in the international market.

Spikes Asia names three jury presidents
Spikes Asia has appointed the first three jury presidents for the 2012 Festival. DDB Worldwide chief creative officer Amir Kassaei will lead this year’s Film, Print, Outdoor & Radio and Integrated categories. GroupM Global's president Dominic Proctor will lead the Media Jury and Tina Manikas, global retail & promotions officer at Draftfcb, will head up Direct and Promo & Activation.

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