Melbourne Central shopping centre launches Living Melbourne magazine
GPT Group’s Melbourne Central is launching a new quarterly magazine, Living Melbourne, as part of Melbourne Central’s long-term marketing plan to promote the mall via its arts, culture and fashion offering. The launch issue will be distributed within a 5km radius of the mall. An interactive version of the publication will be hosted on Melbourne Central’s website, featuring an online community.
Mindshare Melbourne hires Simon Chard as client leader
Mindhsare Melbourne has appointed Simon Chard client leader. Chard previously worked at OMD as business director, working with clients including AXA and Bupa, and has also worked with the Nine Network. He has worked with sectors including superannuation, health insurance, telco and charity, and will begin at Mindshare Melbourne on 30 April.
Saatchis and Sandy Oldham team with Creative Chronicles
Saatchi
& Saatchi and Sandy Oldham People will be involved with the The
Creative Chronicles, a series of workshops run by not-for-profit
organisation I-Manifest. Ten underprivileged or rural youths will
experience a day in the creative industry when Saatchis play host on 8
May.
Fox Sports launches Live Kick game
Fox
Sports has unveiled the Footy Live Kick game, accessible on its website
or through the Google and Apple app stores. The app is designed to serve
as a companion piece to Fox's AFL coverage which allows fans to play
for the same goals during a real-time game. A 'Fan Game' competition
will offer users the chance to share in cash prizes each round and a
grand prize of $10,000.
PostClick adds to portfolio
Ad
network PostClick has expanded its finance portfolio with the addition
of Hot Copper, a stock market forum. Additionally, PostClick has signed a
partnership with UK company Adgent Digital which handles international
inventory for a variety of UK news sites including telegraph.co.uk,
theindependent.co.uk and mirror.co.uk.
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