NEWS IN BRIEF: 16 October 2012

By AdNews | 16 October 2012

Jim Beam first for social engagement
The Australian Facebook page of alcohol brand Jim Beam has the most engaged audience in Australia, with more than a third of its fans interacting with it on a daily basis. The data comes from global social media and digital analytics firm Socialbakers, and said the brand beat competitors including Telstra, Samsung and Audi in September.

Marie Claire shakes up sales
Women's fashion and lifestyle magazine Marie Claire has promoted its NSW advertising manager, Anne-Marie Clarke, to the position of national advertising manager. Clarke has previously worked across Pacific Magazines’ Better Homes and Gardens and Girlfriend.

Adap.tv taps up new sales head
Media planning and buying company Adap.tv has appointed former News Limited sales executive Mitch Waters as its new director of sales. Walters will be responsible for overseeing the sales team and promoting the company.

Granada welcomes David Galloway
Granada Media Australia has appointed industry figure David Galloway as its new head of factual entertainment. The appointment is effective immediately.

Designworks rings in new strategy head
STW-owned strategic design agency Designworks has appointed David Jenkinson as strategy director of its Melbourne arm. Jenkinson will be tasked with leading the brand positioning for its key clients including Bank of Melbourne, oOh!Media and Cricket Australia.

Mojo Brisbane feasts on VIP Petfoods
Publicis Mojo Brisbane has nabbed the creative account for Queensland-based pet food company Vip Petfoods.

Deborah Hutton behind new digital channel
Media personality Deborah Hutton has launched a digital wellness channel called Balance by Deborah Hutton. The channel is aimed at women aged 45 and over and will be broadcast across social media, YouTube, mobile and tablet platforms.

MCN boosts digital sales
Multi Channel Network (MCN) has bolstered its digital team following the absorption of sales duties previously handled by Telstra Advertising Newtork. Kath Sroka has been appointed to lead the Melbourne digital team. Additionally, former Telstra employees Owen De Vos has been hired as digital sports manager and Kathryn Wright comes on board as strategic integration digital manager. Spencer Rogers has been appointed as digital group sales manager. MCN Digital will grow from 23 to 60 staff across three offices.

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