NEWS IN BRIEF: 13 August 2012

By AdNews | 13 August 2012

3 Deep launches hybrid agency The Vanguard
Luxury branding and design company 3 Deep has launched a hybrid experiential agency called The Vanguard, which will focus on "specialist sensory, digital and experiential services within the framework of an advertising offering". The Vanguard will be headed by creative partner Deryll Naidoo.

Voyager Estate launches e-commerce site
Margaret River vineyard Voyager Estate has launched a transactional website, enabling it to sell its products to customers across Australia. The site was created by Aegis Media's Vivid Group. The digital agency has recently grown its Brisbane and Sydney offices, with Michael Potts joining as senior account director in Queensland and Kunal Bhatia joining as technical project manager in Sydney.

APN New Zealand steps up digital offering
APN New Zealand will roll out a range of improvements to its online offering, with a revamped NZ Herald website, a new social reader for Facebook and improved mobile and tablet applications. The changes are set to go live from Monday 10 September to coincide with the launch of the weekday NZ Herald's new compact format.

Surf Dive 'n Ski, Myer, Kmart take out Catalogue Awards
Retail catalogues from Surf Dive 'n Ski, Myer and Kmart took out the top honours at the 21st Australian Catalogue Awards on Friday. Surf Dive 'n Ski's Swimwear 2011 won in the 'up to 1.5 million category, Myer's My Mum won in '1.5-3.5 million' and Kmart's Kmart Living came out on top in 'over 3.5 million'.

Grazia launches second 'super-sized' issue
ACP magazine Grazia has today launched its second 'super-sized' bound issue, featuring 130 pages of fashion, news and beauty. The issue coincides with the launch of the magazine's fourth fashion collection for Target, and follows the April 2011 debut issue. ACP publisher Robyn Foyster said: “Grazia readers love our bumper fashion issues because they’re such value for money, feel glossy and special. This time every reader even gets an amazing 30 per cent off Gap voucher. We’re now planning four super-sized issues a year to satisfy the growing demand for advertising.”

Vena partners with BrightRoll
Online video and social advertising network Vena has signed an exclusive partnership agreement with digital video advertising provider BrightRoll. The partnership will see the BrightRoll Exchange made available to Vena's clients in Australia and New Zealand.

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