Internet giants confirm alliance
Yahoo, Microsoft and AOL have confirmed a partnership which will see the three companies' ad networks sell each other's unsold inventory. The partnership was first flagged in September.
Santapau becomes Infinitive
Financial services technology company Santapau Limited has rebranded to Infinitive Limited. The move is a result of the business acquiring mortgage software company Pisces Group. The rebrand was developed by branding agency SouthSouthWest.
JCDecaux reports 5.3% global revenue increase
Global outdoor company JCDecaux has announced a 5.3% lift in revenue for the third quarter of the calendar year 2011. The company saw revenue lift to 577.1 million euro from 548.1 million euro, driven in part by strong growth in Asia Pacific.
OgilvyEarth partners with Carbon Disclosure Project
OgilvyEarth, Ogilvy PR's sustainability communications company, has partnered with the Carbon Disclosure Project (CDP). CDP is an international non-government organisation that operates a global climate change reporting system for companies.
UM and MLA create unique poster site
Meat & Livestock Australia and media agency UM have installed technology to a poster site which creates the effect of a smoking barbecue. The campaign launches this week in Sydney and is being complemented by outdoor poster sites and bus shelters.
The Australian gets direct with digital subscribers
The Australian has launched an electronic direct marketing campaign to digital subscribers promoting the benefits of its subcriber-only content. The EDM highlights The Australian's "expert political coverage", "experienced national and international journalists", "exclusive business analysis" and "inspiring lifestyle coverage".
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