Maxus has won Mortgage Choice, taking the media account from ZenithOptimedia, which declined to pitch. The win marks the first runs on the board for Maxus CEO John Chadwick.
Maxus has also retained GSK as GroupM held on to the business across Asia. While there will be no agency change in the local market it is understood that the account may shift to MindShare in some Asian markets including Malaysia.
Maxus is also understood to be one of a handful of agencies pitching for the L'Oreal media account, currently handled by UM.
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