Maxus wins Mortgage Choice as GroupM retains GSK

By Brendan Coyne | 4 September 2013

Maxus has won Mortgage Choice, taking the media account from ZenithOptimedia, which declined to pitch. The win marks the first runs on the board for Maxus CEO John Chadwick.

Maxus has also retained GSK as GroupM held on to the business across Asia. While there will be no agency change in the local market it is understood that the account may shift to MindShare in some Asian markets including Malaysia.

Maxus is also understood to be one of a handful of agencies pitching for the L'Oreal media account, currently handled by UM.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at brendancoyne@yaffa.com.au

comments powered by Disqus