Lifestyle Media Group (LMG) - an online advertising network that offers brands and media agencies a targeted audience - has partnered with a string of lifestyle websites since its December launch.
The Australian women's websites represented by the network include the fashion, lifestyle and beauty sites Covetish, Daily Addict, Drop Dead Gorgeous, Breakfast with Audrey, Sassy Bella, Australian Fashion Guide and Australian Women Online.
LMG director Dave Wright plans to expand the network further and is currently in discussion with additional sites that understand the benefits of a group media offering.
Wright said: “As brands mature and become smarter in the digital space they are starting to look for deeper levels of integration with publishers and we feel we have a great opportunity to provide them with a niche option to complement their media strategy.”
LMG has also developed a platform to reach international sites that are frequently visited by Australian women offering marketers exclusive access to a targeted female audience.
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