Kim Williams' vision for News Limited

By By Erin Smith | 17 February 2012
 
News Limited chief executive, Kim Williams.

Newly appointed News Limited chief executive Kim Williams has projected the business will become “one united company” under his leadership.

According to a report in The Australian, Williams sent an email to staff that demonstrated a very customer centric view of his vision for the company.

Williams said New Limited is entering an ongoing transformation program , moving into “a remarkable era which will reflect renewed energetic devotion to our customers with continuing commitment to innovation in the diverse products we produce.

"I have been developing this program with the executive team in order to respond in a connected, appropriate, fashion to the incredibly competitive, rapidly changing world in which we all live."

According to The Australian, Williams said the business strategy will be confirmed in the coming weeks and will include “structural changes, clearly defined business goals and commercial targets, a practical set of company values, and a substantial transformation in our systems and behaviours.”

In line with Williams' focus on the customer he said to staff: “The key to our ongoing success will be seen in ensuring every one of us puts customers at the heart of everything we do.

"For our editorial teams, this means our consumers. For our sales teams, our advertisers, and for support functions like HR and IT, it means for our own people."

Williams acknowledged that he had a large challenge to confront, concluding with the statement: "Frankly I wouldn't swap this role or the challenges it provides for anything else!"

When contacted, a News Limited spokesperson declined to comment on the staff email.

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