EXCLUSIVE: Fashion Brand Wheels & Dollbaby has appointed independent media agency Hyland Media to handle digital and print media planning and buying.
Before the appointment, the brand handled its media buying in house.
Wheels & Dollbaby plans to spend around half a million dollars on media in 2012.
The first campaign to come out of the agency (pictured) was photographed by renowned photographer Ellen von Unwerth in Paris, and will launch this month.
Wheels & Dollbaby founder Melanie Greensmith said: ““Hyland Media have many proven success stories when targeting Women both online and offline. We are looking to have a great year in sales as we expand more into the online retail space.
“Hyland have long standing client relationships with many of their clients, including COTY and Ipoh retail group. They have shown extensive experience in understanding what will work in a tough retail environment with the Fashion and Beauty consumer.”
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