Global circulation of daily print newspapers declined 2% between 2009 and 2010, while ciculations increased 7% in the Asia Pacific region.
According to the World Association of Newspapers and News Publishers’ (WAN-IFRA) annual update of world press trends, daily print newspaper circulation declined from 528 million in 2009 to 519 million in 2010.
While the Asia Pacific region saw a 7% increase, significant drops were seen in Europe and North America. In Asia Pacific, newspapers in developing nations like India are seeing the most significant increases, while more developed nations are generally seeing declines.
The report found that newspapers pull in the second highest global advertising expenditure behind television, with newspapers bringing in US$97 billion in 2010.
Television pulled US$180 billion globally in 2010, while internet saw US$62 billion, magazines saw US$43 billion, and radio saw US$32 billion.
In terms of growth of ad revenue, newspapers were lagging. Internet grew 22% and television grew 11%, but newspapers only grew 3% year-on-year.
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