Woolworths Group is to sell off its electronics chain Dick Smith, leading to media agency bosses rubbing their hands with glee at the prospect of a media review.
Aegis Media-owned media agency Mitchell & Partners won the consolidated $166 million Woolworths media account mid last year. The account includes Woolworths supermarkets, Dan Murphy's, BWS, Masters and Dick Smith.
Aegis Media Pacific executive chairman Harold Mitchell told AdNews that speculation at this stage was premature: "Any of those considerations would be much further down the track. There's nothing we can add."
A Woolworths spokesperson said: "We don't have that level of detail at this early stage. There will be more announcements in coming months."
The creative accounts within the Woolworths stable are already handled separately, rather than being consolidated into a single piece of business.
The Woolworths supermarkets creative account is currently under review, with incumbent M&C Saatchi defending the account.
M&C Saatchi also handles creative for Woolworths-owned brands Masters and Dick Smith. The fact that these brands are not under review indicates that the accounts are handled separately.
The sale is giving rise to hopes among media agencies that the Dick Smith business will go into play once the brand is sold off.
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