Australian retailers are still losing out on the online shopping kitty with 48% of consumers more likely to frequently buy from sites with no physical presence, compared to 17% for bricks and mortar stores.
The findings come from Nielsen's Global Consumer Confidence Survey for Q3 2011, with Australian consumers nominating online-only stores, at 48%, as by far the option they're most likely to purchase more frequently from.
Traditional stores' websites are second with 17% of those surveyed, followed by 14% who said they had never shopped online, 13% choosing sites which allowed you to buy from more than one store and 9% of consumers who are more likely to buy from a site which also sells its products through catalogues or over the phone.
In the same report, only 24% of consumers said they were likely to use social media to make purchase decisions.
Of Australian retailers, Myer saw the strongest growth in unique audiences to its site in the three months to December 2011 at 61%, followed by Westfield, JB HiFi, Dick Smith Electronics, The Good Guys, Target Australia, Woolworths, Big W, oo.com.au and Kmart.
Nielsen's Online Ratings for December saw unique audiences across Australia clock in at 15.9 million active users for the month. The average PC time per person (excluding apps) was 46.5 hours with web pages per person at 2,813.
As reported by AdNews on Friday, unique audiences across online brands such as Google, Facebook and Yahoo!7 dropped in November. The trend continues for December for the top online brands with Wikipedia experiencing the largest decline of 12%, followed by Yahoo!7 and Microsoft, both at 5%.
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