Coles ad most searched for commercial in 2012

By Charlotte Karp | 14 December 2012

The Coles 'Down, Down' commercial was the most searched for ad in Australia in 2012, while Gumtree was the most searched for brand.

Searches for the ad spiked in July shortly after the supermarket unveiled the recent iteration of its 'Down, Down, Prices Are Down' ad campaign.

The latest ad featured British rock band Status Quo, who took up guitars shaped like Coles Big Red Hands to sing the chain’s adaptation of the band's classic 1975 hit 'Down Down'.

Google Australia industry leader Ross McDonald said: “Aussies will take to the web to search for the ads that moved them.

“Brands who understand this can extend their reach beyond television by helping their customers create their own commercial breaks: making their TV spots available on sites like YouTube and promoting them to online viewers.”

Risque humour and abundant innuendo helped top ten newcomer Lynx snag second place with the 'Cleanse Your Balls' campaign, while Australia’s mobile fever helped Samsung enter the top ten, landing bronze for its Galaxy SIII promo spot.

McDonald said: “Actions in the real world make a difference in the products and services that people search for. All brands should make sure their online presence can meet demand generated by trends and changes offline.”

Meanwhile, Gumtree, Commonwealth Bank, ANZ and Telstra werwe the most searched for brands in the past year.

Top Searches for Ads, 2012
1. Coles ad
2. Lynx ad
3. Samsung ad
4. Woolworths ad
5. AAMI ad
6. Coke ad
7. Big brother ad
8. Nike ad
9. Qantas ad
10. Carlton Draught ad

Top Searches for Australian Brands, 2012
1. Gumtree
2. Commonwealth Bank
3. ANZ
4. Telstra
5. Seek
6. Westpac
7. AFL
8. Virgin
9. nab
10. ABC

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