With the Olympic Games just 67 days away, Coca-Cola will release two limited edition bottles in Australia as part of its global brand sponsorship.
Two creative lines have been unveiled, with one focused on the London Olympic Games with a commemorative design. Coca-Cola is a global sponsor of the event.
The second is a limited edition design of the classic Coca-Cola look.
The Olympics-themed bottles will be available from 8 June through August while the 'classic' bottles are available from July until October. It will run across the Coca-Cola, Coke Zero and Diet Coke range.
The range will be promoted in-store with point-of-sale advertising executions.
Coca-Cola South Pacific's Cola-Cola marketing manager, Maree Kirk, said: “By bringing it to Australian consumers in the popular aluminium format, we are serving up a stylish, premium take on the Coca-Cola range that is sure to be the ultimate accessory to be seen with this winter and during this year's games.”
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