Clemenger BBDO Melbourne took out the Grand Prix for its National Australia Bank "Break-Up" campaign at last night's Australian Direct Marketing Association (ADMA) Awards.
Clemenger also won a Gold for "Break-Up" in the Creative Campaigns category. The good run continued for NAB with chief marketing officer Sandra de Castro crowned Direct Marketer of the Year. Young Direct Marketer of the Year went to Mark group account director Rebecca Bezzina.
Naked Communications won the David Ogilvy Creative Award for its "Speed Kills" campaign for the Transport Accident Commission. BMF was crowned the winner of the Lester Wunderman Effectiveness Award for Expedia's "New York on $50" campaign, and also took out the Australia Post Winged Messenger Award for its own "BMF's Amazing Sit Down Thing".
Other Gold award winners are Soap Creative, DDB Group/Rapp Melbourne, Whybin TBWA Tequila, Naked Communications and M&C Saatchi across the Creative and Digital categories. No Golds were awarded in the Effectiveness categories.
Wunderman's Matt Batten won the Outstanding Contribution Award, recognising his work with the ADMA Creative School.
Winners of Silver and Bronze awards include Wunderman, George Patterson Y&R Melbourne, Whybin TBWA Tequila, M&C Saatchi/Mark, The White Agency, Lavender, Amnesia Razorfish, Rapp Sydney, Soap Creative, BMF, OgilvyOne, MercerBell, Host, Evocatif, The Works, The Hallway, Profero, The Monkeys, Junior, The Farm, OMD, Global Red, DTDigital, Meerkats, DDB Group/Rapp Melbourne, Visual Jazz and BD Network.
ADMA chief executive, Jodie Sangster, said: "This year we have seen exceptional talent and it has been a difficult job in judging not only the Awards for Excellence but also the individual campaign work.
"With the most number of nominations received in the history of the awards, the benchmark for winning has been set higher than before with marketers and advertisers cleverly engaging and embracing a truly integrated multi-channel approach."
For more on the NAB "Break Up" campaign, see the most recent issue of AdNews [18 November 2011] for a Marketer Profile interview with Sandra de Castro.
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