Clemenger BBDO Melbourne has taken out the top honours at the Asian Marketing Effectiveness Awards, winning the Platinum trophy for its NAB 'Break Up' campaign.
The St. Kilda Road office added to its already teeming collection of awards won for the critically acclaimed campaign. Additionally, it also took home three Golds and two Silvers for 'Break Up'.
Clemenger Melbourne also won a Silver for a Bupa campaign, a Bronze for Carlton United Brewers and another two Bronzes for NAB campaigns. It was the most awarded agency at the event, equalling the country with the second highest awards haul, India. Australia was the most successful country at the award with 16 trophies plus the Platinum award. BBDO was the highest scoring network.
Clemenger BBDO Melbourne chief executive, Peter Biggs, said: "In Shanghai, it was acknowledged the calibre of our work was of the highest global standard and further builds the case that the most original creative work is also the most effective."
Clemenger BBDO Melbourne executive planning director Paul Rees-Jones was present at the ceremony. He said: "For the past couple of days at the AMEs we’ve been talking about bravery, not just at a marketing level but across a whole organisation and I don’t believe there’s a more worthy example of this than what the team at NAB has achieved with the agency together with 'Break Up'".
DDB Group Melbourne was also awarded coveted Gold and Bronze trophies for its 'Sustainability Drive' campaign for Origin and a Bronze for the Reach Foundation.
Leo Burnett Melbourne snagged two Golds for its 'BYO Cup Day' for Slurpee/7-Eleven.
The agency combo of Ogilvy, Ikon Communications, Naked Communications, Wunderman and Urban won a Silver for Coca-Cola 'Share A Coke' while Whybin TBWA Tequila won a Bronze for NRMA 'My Car is Your Car'.
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