Ad spend in December rose 0.2% year-on-year driven by the retail, automotive and entertainment categories, according to Standard Media Index (SMI).
The data follows a 6.5% decline in November, the worst month in 2011 along with June.
In a trend that was representative of the year, digital advertising was a strong point in terms of overall advertising spend with a 16.5% rise, while weaknesses were present in other categories.
Although the December figure was steady, there was a 12.3% slump in advertising in newspapers and a 13.45% drop for magazines
Advertising digitally soared 16.5%, while total television spending rose 1.3%. Radio increased by 6.3% while outdoor rose 7%.
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