Coca-Cola's Share a Coke, McDonald’s McCafe and Aussie marketer turned Mondelez Japan boss have been named the winners of the inaugural Great Australian Marketing Awards at a cocktail party to mark the start of Global Marketer Week.
The GRAMAs were set up by the AANA to recognise great Australian talent, products and campgins that have gone on to great success globally.
“We are delighted to showcase our home-grown talent, the great ideas and the fantastic campaigns that have left a mark on the global stage,” said AANA CEO Sunita Gloster.
McCafé, the only international cafe chain to have originated in Australia, brought home the bacon in the Great Australian-conceived product category. "There are now more than 700 McCafés in Australia and they operate in over 32 countries, including the USA," said Gloster. The award was collected by Jo Taylor on behalf of McDonald’s.
The most successful international marketing campaign to come out of Australia was awarded to Ogilvy for ‘Share a Coke’.
“Since its debut in Australia in summer 2011, versions of the ‘Share a Coke’ campaign have run in the UK, Brazil, China, Croatia, Holland, Denmark, France, Germany, Greece, New Zealand, South Africa, Spain and Sweden,” said Gloster. A further 60 country launches are planned this year. Coca-Cola global chief marketing officer, Joseph Tripodi, said it is “a world class example of an idea that transcends borders and cultures.”
Leanne Cutts, president and managing director of Japan Mondeléz International, took the prize in the Great Australian Marketing Talent in a global role category.
Gloster said: “Time and time again, Leanne has delivered top class result in markets as different as India, Japan, Taiwan and Korea. Most recently, she was instrumental in the launch of Stride Gum in China, which is now viewed as one of Mondeléz’s most successful ever FMCG campaigns.”
The GRAMAs are sponsored by strategic research company The Leading Edge, Starcom MediaVest Group, Suncorp Group Fabric Design and Vegemite.
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