Aegis invests $11m in TigerSpike

By By Wenlei Ma | 18 July 2011
 
TigerSpike Asia Pacific managing director, Alex Burke.

Mobile specialist TigerSpike has secured an $11 million investment deal from Aegis Media which will help shore up the firm's expansion into the Asia-Pacific market.

The minority equity financing from Aegis will allow TigerSpike to fast-track its Asia Pacific intentions, beginning with the newly-opened Singapore office.

Singapore will serve as a springboard for further Asia Pacific expansion. As part of the agreement, TigerSpike is able to leverage Aegis' global network as it expands.

TigerSpike also plans to use the investment to strengthen its product development arm.

Aegis Group chief executive Jerry Buhlmann said: "The hyper-growth in mobile media adoption globally is creating tremendous opportunities for all organisations to more effectively engage with a growing number of connected users at any time, any place, on any device. We have been impressed by the company's [TigerSpike] technology, people and rapid growth in the marketplace."

TigerSpike Asia-Pacific managing director Alex Burke said: "The investment is a significant milestone in TigerSpike's history, as it will enable us to achieve our growth plans outside of Australia and further our product development arm.

"We are excited to build on our reputation as industry experts as we push the boundaries into new markets. The additional funds will provide the platform for that development."

TigerSpike's client portfolio includes Woolworths, Vodafone, Telstra, Diageo, SBS, The Economist and the World Wildlife Fund.

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