LONDON: WARC, the advertising information services company, has launched the 2010 WARC Prize for Ideas and Evidence with a US$10,000 cash prize for the best case study.
The global prize aims to reward the best case study from any marketing discipline worldwide in a bid to demonstrate the innovation in effective communications.
The prize also aims to celebrate the integration of new channels such as social media, mobile and branded content into successful, multichannel campaigns.
The prize will be judged by an international panel of senior agency and client judges and will be chaired by Alex Bogusky, chief creative insurgent of MDC Partners and founding partner of Crispin Porter + Bogusky.
Entries will be free to submit via the website, www.warc.com/prize, and can include campaigns from any national market, industry sector, communications disciplines or budget size that ran between May 2008 and May 2010.
All entries that meet the criteria will appear on the WARC website and there will also be a published shortlist of selected entries.
The deadline for entries is May 11. Judging takes place in June with the winner announced in July.
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