ADELAIDE: Mediaedge:cia is expected to be awarded the bulk of the $38 million
South Australian government media account within the week, following approval
from Premier Mike Rann.
A source confirmed to AdNews that an
official announcement was due by the end of this week, with MEC winning the
largest portion of the account, believed to be about $30 million after a pitch
against the incumbent Starcom Adelaide.
Starcom is expected to retain
the smaller functional account which includes classified advertising, while MEC
wil be resonsible for SA government brand campaigns including SA tourism and
Lotto.
Neither agency would comment on the win.
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