Eagle Boys launches national campaign

By Heather Jennings | 29 March 2010

SYDNEY: Eagle Boys Pizza has launched a multi-million dollar national campaign created by Publicis Mojo on the back of the launch of the biggest menu in its 23-year history.

Eagle Boys has launched 31 new menu items, including a purportedly 92.7% fat free Lighter Choices range featuring five gourmet pizzas and five premium pizzas.

The “31 New Menu Items – Each One Delicious” campaign includes 30-second, 15-second and 5-second television commercials, DM, radio, online and POS.

Christine Hooper, group executive marketing at Eagle Boys said the menu reflected a trend in people being more interested in trying new food flavours than they were a year ago.

“Our research indicates the big food trends for 2010 include comfort, where people want food that makes them feel good, value, where people want quality food but without a hefty price tag, and nostalgia, where people are returning to the meals their family have always enjoyed,” Hooper said.

The campaign will also promote Eagle Boys’ new phone name which it expects will boost sales by 15%.

Australian-owned Eagle Boys Pizza operates 300 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT and the Northern Territory.

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