HOBART: A Tasmanian ad agency is finding that its commitment to the triple bottom line in advertising is a winner.
In the past two years, Coo’ee Tasmania has won 11 international Summit Awards and now agency director Heather Rose has been named Telstra Tasmanian Business Woman of the Year.
The Telstra awards recognise business success and vision, community involvement, leadership and a work balance. The national winner will be named in Melbourne on 23 October.
Coo’ee Tasmania is a founding partner of the national Coo’ee network – the only wholly Australian-owned network of ad agencies, with offices across Australia and New Zealand and affiliates around the world.
Focusing on the triple bottom line has been the winning formula, Rose said.
“We look at the social, environmental and economic focus of each new piece of business and assess if it’s aligned with these factors." Coo’ee Tasmania’s clients include the Road Safety Task Force, Workplace Safe and Quit, and the network’s billings total more than $100 million annually.
Rose and her husband Rowan Smith founded Coo’ee Tasmania in 1999 as part of a sea-change that saw them leave behind the competitive Melbourne industry. She said each Coo’ee agency has a commitment to local business.
“Our visions for Coo’ee Tasmania were to build brands and businesses that were here for the long-term good of Tasmania,” Rose said. She said she has passed up some lucrative accounts because of ethical concerns.
“This has drawn clients to us and our clients respect it. It’s not how everyone wants to do business, but it’s how we do it," she said.
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