MELBOURNE: BMW is launching its new Z4 coupe/roadster on Sunday (3 May) with a national television advertising campaign.
The Z4 website goes live on Monday (4 May) and the outdoor component launches on 25 May.
Badjar Ogilvy modified the creative for the Australian market, while media was booked by Mitchell & Partners.
The art of driving campaign features a re-recorded track of Australian pop-rock group Empire of the Sun’s "The Art of Driving", which was initiated by Brand New Alliance.
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