Smart wins Ferrero brand

By AdNews | 20 October 2006

SYDNEY: Smart’s Sydney office has added a notch to its belt with the win of the Kinder Bueno brand on the Ferrero business, previously held by BWM.

 Just a week ago Smart announced its Melbourne office win of the Jeans West account, subsequently having to drop its competitor Jay Jays account.

"Kinder Bueno is in our Sydney office top five accounts. It’s a great win strategically because Ferrero has a terrific portfolio of premium brands," said Ben Lilley, CEO of Smart.

Smart won the Kinder Bueno account without a pitch, proactively presenting strategic directions for the brand. A full brand relaunch will begin next year, after concentrating on evolving the brand strategy and channel planning framework for Kinder Bueno.

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