ZenithOptimedia has launched its newly combined performance and search marketing division Performics in Australia as part of a global roll out.
The launch in 14 markets across the world under the stewardship of managing director Phil Zohrab brings together ZenithOptimedia's search and performance marketing businesses, which have operated apart since 2004 and 2005 respectively. The business currently operates with a 14-strong team in Australia.
"Our client expenditure in digital continues to grow exponentially in Australia and we saw spend in performance channels grow at more than 25% in 2010. In fact, some of our biggest clients are directing 70% or more of their digital media budgets into search and other performance tactics," Zohrab said.
"It therefore makes sense for our business and for our clients to invest in this highly specialised area, consolidating our complementary search, performance and analytics team members to deliver live ROI."
According to ZenithOptimedia's December 2010 Advertising Expenditure Forecast, global paid search advertising expenditures are expected to grow by more than $US15 billion within the next three years. Total paid search spending in 2010 was more than $US30.5 billion, which is predicted to exceed $US46 billion by 2013.
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