Leverage the momentum and be seen at Westfield.
November and December is The Season for Retail - when every Westfield centre comes to life with festive moments, retail activity and experiences that enrich the local community.
During The Season you can rely on Westfield to deliver an effective and powerful retail channel for your brand with an average customer visit increase of 20% on regular traffic and more customers visiting more often, for longer.
The Season is Christmas plus so much more.
While Westfield is undeniably the home of Christmas, The Season encompasses a myriad of retail and social moments that drive customer visits beyond gifting, with 68% of customers continuing to purchase for themselves throughout November & December.
Black Friday has become an essential in-centre event, last year seeing a 3.5% YOY traffic increase over the week. With the best intentions to purchase gifts during this key moment, when reality hits over 80% of customers purchase for themselves.
Christmas Day is one of the biggest family occassions in The Season making the Christmas day feast one of the most important of the year. 76% of Christmas hosts are actively planning their Christmas Day feast in early December, and we see grocery sales peaking in the final week before Christmas.
Influence the valuable Westfield customer in the moment.
Westfield customers control over one-third of total retail spend in Australia. During the season this equates to approximately $20 billion, of which $4.9 billion can be directly attributed to sales in centre.
52% of purchase decisions are spontaneous and brands have the exclusive opportunity to influence Westfield customers in the moment by accessing our range of connected digital media and physical retail solutions.
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