L’Oréal Australia and New Zealand has appointed Wavemaker as its new media agency from October.
The account, said to be worth $70 million, had been held by Carat since 2014.
The review process, overseen by Ebiquity as an independent advisor to L’Oréal, focused on the changes in the media landscape and ensuring the business can benefit from new talent and evolving agency capabilities.
L’Oréal says the review highlighted that the two agencies in the pitch, Wavemaker and Carat, both offer excellent services and are extremely professional.
The management team at L’Oréal Australia and New Zealand thanked all the agencies who took part in the media review process for their diligence and commitment throughout the process.
L’Oréal Australia and New Zealand had a strong relationship with Carat, says L’Oréal.
Sue Squillace, CEO dentsu media ANZ: "We have accomplished an extraordinary amount together over the past eight years and would like to wish L'Oreal every success for the future.
Wavemaker is also the agency for a number of major international L’Oréal markets.
Matthijs van der Putten, CMO L’Oréal Australia and New Zealand: "After a thorough agency review, where we included both full service and specialised digital agencies, Wavemaker stood out as the best partner for our continued transformation into a beauty tech company.
"During the process they showed that they have the right people and tools to support us in this transformation and our continued growth in ecommerce.
"Wavemaker inspired us with innovative media strategies and ways of working that will bring the best out of our portfolio of international brands in the Australian and New Zealand market. Connecting offline and online touchpoints and a seamless integration between awareness and performance media.”
Peter Vogel, CEO of Wavemaker Australia & New Zealand: “Wavemaker are absolutely thrilled to have been appointed to handle L’Oréal’s Media Account in Australia & New Zealand.
"L’Oréal are a global beauty leader, that are setting the pace with their digital transformation, online beauty experience and growth in eCommerce sales.
"We are excited to partner with L’Oréal Australia & New Zealand on this incredible journey, and look forward to developing market-leading work that helps them achieve their purpose of ‘creating beauty that moves the world’.
"Wavemaker are also very aligned with L’Oréal’s commitment to Diversity, Equity & Inclusion, and their focus on Sustainability and Responsible business practices.
"It is incredible when you have an opportunity to do truly transformational work with a partner that shares one’s ethics and culture. I would like to also thank the Wavemaker & GroupM team that displayed amazing passion throughout the rigorous pitch process.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.