Valentine's Day: How brands are using the annual day of romance

14 February 2020

Valentine’s Day is here and brands can’t resist getting involved.

This year we had some unexpected entries, such as Playstation’s twist on the special day.

We also saw the rise of “Galentine’s day” and brands offering unique rings for those taking their relationship to the next level.

Here are some of the campaigns we found.

Domino’s pizza is giving a lucky pizza lover the chance to propose with a special ring. As part of the competition, customers are asked to submit a 30-second video detailing how they would insert the pizza brand into their proposal. The winner receives an 18-carat ring with diamond “cheese and pepperoni'' rubies, valued at $9,000.


MullenLowe Group
MullenLowe Group has launched MatchM8, a multi-sensory online quiz that reveals a user’s “Love Report”. Using OctopAI technology, the quiz asks players to input “artificial” data, such as fingerprints, and answer audio and visual questions. After the quiz, the “Love Report” provides users with a personalised love poem, tailored playlist and, of course, their perfect love matches. The quiz runs until February 28.

Playstation is celebrating Valentine’s Day in a different way. 


Burger King
An antiVallentine's Day campaign. Trade beef with your ex for some actual beef.

Mars Wrigley, Bumble
Mars is encouraging consumers to treat themselves this Valentine’s Day with its pop-up Sweet ReTREAT. In partnership with Bumble, the pop-up includes treats from Starbursts, Lifesavers, Dove and more.

Twitter is sharing relatable tweets during Valentine’s Day across London. The social media platform is using real tweets of not-so-romantic moments people have had.



Pepsi is also helping out with proposals this Valentine’s Day. The brand has asked users to submit their ultimate proposal ideas for the chance to win a "sustainable" ring.

Propose how you’d propose for a chance to do it with The Pepsi Engagement Ring - the only ring made with real Crystal Pepsi. Really.@Pepsi with #PepsiProposal #contest for a chance to win.

— Pepsi (@pepsi) February 13, 2020

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