McDonald’s is the top advertiser on Australian podcasts for the March quarter, according to data from ARN's iHeart and Magellan.
The report, which uses the latest artificial intelligence technology, analyses thousands of episodes from 400+ of Australia's most popular podcasts to determine the top, brands advertising in the rapidly growing medium.
Overall, March quarter spending on Australian podcast advertising grew by 43% year on year. The report found that all podcast categories saw an increase in investment, with Technology (up 267%), Education (up 186%), and True Crime (up 157%) genres seeing the most exponential year on year growth.
Corey Layton, ARN’s head of digital audio, says that brands are increasingly recognising the value of podcast advertising as a way to effectively reach and engage with audiences.
"This report reflects how podcasts are the fastest growing mass medium, with brands rapidly leaning into its potential. We are thrilled to see the diverse range of advertisers investing in podcasts and are excited to continue working with our clients to harness their power,” he said.
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