The Monkeys lands Canadian Club creative account

Lindsay Bennett
By Lindsay Bennett | 26 May 2017

The Monkeys has picked up the creative for Beam Suntory brand Canadian Club Whiskey.

American spirits giant Beam Suntory owns a host of well known brands such as Jim Beam, Knob Creek, After Shock and Sourz.

The account win follows Beam Suntory appointing Saatchi & Saatchi to the local creative account for Jim Beam as part of a global Publicis move.

AdNews understands The Monkeys was appointed several months ago to the account.

Beam Suntory sat with The Works for 14 years before it made the decision to realign its creative globally and split out Jim Beam and Canadian Club to different agencies.

The Works led the global creative on Jim Beam for three years, bringing on Mila Kunis as a global ambassador for the brand.

During the partnership, the independent agency was recognised with multiple Australian Effie Awards, including the Grand Effie for Canadian Club in 2015, in addition to an international Effie for Jim Beam in 2013.

The Works was behind the successful Over Beer? campaign for Canadian Club.

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