Spotify brings podcast subscriptions to Australia

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 18 November 2021
All Ears on You campaign

Spotify is rolling out its subscriptions for podcasts in Australia, after launching it in the US earlier this year.

Podcast Subscriptions allows creators to publish content exclusive to their subscribers for a monthly fee.

So far, Spotify has 20 set price points for subscriptions with creators keeping 100% of revenue for the first two years. After this period Spoitfy plans to implement a 5% fee.

Spotify also gives creators access to the contact information of their paying subscribers so they can connect with them off the platform.

“Podcast Subscriptions on Spotify give creators more control over how they monetise their content and connect with listeners: offering wide reach, discoverability, and 100% of their subscriber revenue for the first two years,” Spotify says.

“We also provide creators and listeners with more ways to connect, as podcasters will be able to access contact information for their paying subscribers to offer them even more perks.”

As part of the roll out, Podcast Subscriptions is now available to all creators in 33 markets, including Australia where the local podcast Who Killed Bob by Podshare is the first to implement the new feature.


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