SCA has appointed Mitch Secrett as innovation product manager to help the company meet its digital growth ambitions.
Secrett, who joins the Digital Product team, will work closely with SCA's investments in the audio technology space, including Frequency, the US-based dynamic creative optimisation company working with SCA on LiSTNR and its radio brands.
Secrett has more than a decade of experience in audio production and audio technology. He previously played a pivotal role in taking audio management software company Omny Studio from a start-up to a global company in his six and a half years with the company.
“We’re delighted to welcome someone of Mitch’s calibre into the SCA Digital Product team,” says SCA innovation director – audio on demand Matt Saraceni.
“In the audio-on-demand world, Mitch has famously connected publishers and producers to the best tech, so we’re thrilled that he’s picked our strategy as a winner. I’m keen to learn from his experience talking to radio stations around the world as we continue to take LiSTNR and our start-up investments to the next level.”
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