REGISTER NOW: Kathmandu CCO Eva Barrett joins Melbourne Live - full schedule revealed

11 August 2022
 

Kathmandu CCO Eva Barrett and Vicinity Centres head of brand, marketing and experience Corrine Barchanowicz have joined the AdNews: Melbourne L!VE speaker lineup. 

The half-day conference will take place on August 31 and uncover how brands, agencies and marketers are tackling Web 3.0.  

REGISTER HERE for the event and check out the full program below. 

AdNews L!VE Melbourne: 'Metaverse The Next Ad Frontier' 

8.00am: Registration

8.30am: Welcome address

8.35am: PRESENTATION - Meta ANZ marketing director Alexandra Sloane

Meta ANZ marketing director Alexandra Sloane unpacks how brands, creators and developers are building a bridge to the metaverse through best-in-class local and international examples. The presentation will unearth current case studies and future-led insights into what the metaverse means for media, marketing and advertising professionals.

9.00am: PRESENTATION - Tennis Australia metaverse and NFT manager Ridley Plummer

Go behind the scenes of the Cannes Lions-winning ‘Australian Open Metaverse’ project, with an exclusive look at how it became the first Grand Slam to enter the metaverse. From the AO Art Ball NFTs release to the creation of a virtual world in Decentraland, this is an insight into one of Australia’s most innovative campaigns in Web 3.0.

9.25am: PANEL - A brave new world for media, marketers and agencies

Kathmandu CCO Eva Barrett, Vicinity Centres head of brand, marketing and experience Corrine Barchanowicz, Cricket Australia senior commercial advisor Abhi Arunachalam, Thinkerbell co-founder Adam Ferrier, Resolution Digital managing director Benton Goodbrand.

Discover how marketers, media professionals and agencies are navigating the metaverse through gamification, NFTs and experiential retail experiences. Will the metaverse be the next marketing revolution and how do brand leaders view current and future investment in this space?

9.50am: Morning Tea

10.20am: PRESENTATION - Dentsu Solutions ANZ CEO Chris Bower

Discover how Dentsu is planting a firm stake in the metaverse ground as the rise of Web 3.0 pushes media, marketing and advertising operators to unleash new solutions for brands to navigate the playing field.

10.45am: PANEL – The opportunities, challenges and trends in Web 3.0

OMD Australia interactive director Nicky Barton, CHEP national head of technology Josh Speight, Amobee associate director, platform and analytics solutions Jay Kim, LiSTNR Digital Product head of digital & innovation Chris Johnson

How will technology providers and publishers approach the metaverse and what will the challenges and opportunities be? As new solutions rise to the fore, the implications for industry professionals will go under the microscope.

11.10am: PRESENTATION: Glenfiddich creative collaboration lead Ross Blainey

Building on its longstanding creative partnerships with artists, Glenfiddich is taking its marketing efforts to the next level as it steps into the metaverse. Discover how the iconic whiskey brand is pioneering new projects in the NFT and virtual space.

11.30am: Close

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