Posterscope joins world's largest OOH ad campaign for UN

Rachael Micallef
By Rachael Micallef | 28 September 2015

Posterscope is participating in Project Everyone, which aims to share the United Nation's sustainable development goals with seven billion people in what will be the world's largest out of home (OOH) advertising campaign.

The project is the brainchild of film maker and Comic Relief founder Richard Curtis and will see advert designed by Curtis himself, broadcast around the world over seven days.

Posterscope is joining media partners across the globe in supplying advertising space with 125 partners signed up to date, showing the ad in 450 cities and in 28 different countries. Ad placements will include London's Piccadilly Circus, Melbourne’s Swanston Street, Kuala Lumpur's Bukit Bintang and New York's Time Square.

Posterscope Australia MD Joe Copley said that in Australia, 970 sites have been secured in six cities thanks to pro bono space donated by APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network.

Curtis said: “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners.

“Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand.

“With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

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