Outcomes-based buying solutions needed as demand for video increases 3 months ago
New measurement metrics are needed to ensure that programmatic continues to be a useful and effective...
Five things I’ve learnt in five years of influencer marketing 3 months ago
In the month that marks five years of Vamp, its co-founder Aaron Brooks reflects on his lessons learnt...
Why businesses need to treat every day like it’s Black Friday 3 months ago
Businesses need to consistently be putting their best foot forward when it comes to their marketing and...
Starting a new job during COVID-19 3 months ago
Pivot, side step, grab on and jump on board… or be roadkill.
Influencing into the ‘new normal’: How the value (and values) of social media influencers have changed during COVID-19 3 months ago
As restrictions begin to relax there remains significant opportunities for influencers and the brands...
Nike Just Does It, while others don’t 3 months ago
Brands that respond to cultural crises are the ones that “own” the conversation during a crisis.
Where (and how) you can grow in the social media landscape during COVID-19 3 months ago
This is how the current social media landscape looks after three months of lockdown.
How can you influence consumer behaviour in a post-COVID world? 3 months ago
The relationship brands enjoyed with their customers probably won’t be the same post-COVID.