Google profits climb 24%
Google's profits climbed to US $1.84 billion in the second quarter, up from US $1.48 billion a year ago. The surge was driven by an increase in advertisers running integrated campaigns across search, display, and mobile.
Cannes ad festival moved
The Cannes International Advertising Festival has changed the dates for the Festival in 2012 so the Palais can undergo refurbishment work. The Festival will run from June 3rd to June 9th. The dates for 2011 remain as usual, the third week in June, from Sunday 19th to Saturday 25th.
Wine Selectors appoints Reprise
SYDNEY: Wine Selectors, the online wine retailer, has appointed Reprise Media to handle search marketing. Reprise Media is part of the Interpublic-owned Mediabrands group of companies. Wine Selectors has more than 400 wine producers supplying inventory and will focus on digital direct response and paid search.
Prime Media Group appoints Howarth
SYDNEY: Prime Media Group chief executive Ian Audsley has announced the appointment of Ross Howarth as general manager of commercial operations. Howarth is currently general manager of Seven Affiliate Sales, a position he has held for 12 years. He has also worked with McCann Erickson, Young & Rubicam, JWT and Merchant & Partners (now Initiative Media).
Popcorn Experiential in account wins
SYDNEY: Popcorn Experiential is to produce experiential marketing campaigns for liquor brand Galliano Sambuca and health and cosmetics brand Thursday Plantation. Popcorn will promote new packaging and branding for Thursday Plantation products.
"Killers" movie deploys Twitter
MELBOURNE: Roadshow Films and JCDecaux have launched a social media campaign to promote "Killers", a romantic comedy starring Hollywood stars Ashton Kutcher and Katherine Heigl. JCDecaux's digital network at Southern Cross Station in Melbourne will feature live twitter updates from the actors.
Social media #fail for Dr Pepper
LONDON: The Coca-Cola company has pulled a social media campaign after parents accused it of targeting children by using references to a notorious pornographic movie. Participants in the promotion allowed the Dr Pepper brand to take over their Facebook status and post an embarassing comment, but the campaign backfired after a parent discovered her 14-year-old daughter had been sent a message that made direct reference to a pornographic film.
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