News Bulletin: Seafolly names Ogilvy as first agency of record

29 February 2016

Seafolly appoints Ogilvy

Aussie swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, following what it is calling a “unique pitch”.

Seafolly chief marketing officer Mathew Hayward says: “Ogilvy were challenged with a very unorthodox call for an agency ‘approach’ and how they would work with a team that has internally created some of the swim industry’s most defining images globally.”

The appointment sees Seafolly appoint Ogilvy as its first agency of record. Previously it worked with agencies on a project basis. It worked with The Monkeys for a notable campaign which saw an ad for its swimsuits double as a music video for Australian band Panama.

Work for Seafolly's latest campaign is already ongoing, with Ogilvy at the helm of three creative shoots, starting within weeks.

Agency wins Braintree

Online payment platform Braintree has appointed 303 MullenLowe as its media agency for the Asia Pacific region.

Braintree, which manages and processes payments for companies like Uber, Airbnb, 99 Designs as well as Pinterest’s Buyable Pins, was acquired by, Paypal in 2013 for $800 million.

Braintree opened its Australian office four years ago, and expanded into Singapore, Hong Kong, Malaysia and New Zealand last year.

MullenLowe has been expanding its media department since Gavin Gibson, managing partner, Media at 303 MullenLowe, joined the agency last July. Over the past six months, he has doubled the size of the agency’s media division in Sydney and Perth, also investing heavily in the agency’s data and analytics capabilities.

Comedy Central to launch on Fetch TV

Viacom International Media Networks (VIMN) has announced the launch of Comedy Central on Fetch TV, starting from 1 April.

Comedy Central on Fetch TV will feature over 90% of the titles scheduled coming from Viacom’s library of comedy content, including latest episodes of series including Inside Amy Schumer, Tosh.0, Broad City, Workaholics and The Daily Show with Trevor Noah.

Fetch TV boasts 300,000 subscribers, up 100% from 12 months ago. All long-form programming on the service will air ad free and for no additional cost for users.

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