Pepsi is putting Snapchat barcodes on bottles
Pepsi is putting Snapcodes on the bottles and cans of its limited edition cinnamon-flavoured Pepsi Fire range over US summer. The codes will unlock exclusive branded geofilters, sponsors lenses and a mobile game within the app. This is Pepsi's biggest push on the platform and marks the first time a brand has used world lenses and internal games on such a wide scale. But this isn't the first time Pepsi has experimented with gaming on the app. Previously, Pepsi's energy drink brand, Gatorade, launched a Serena Williams-inspired video game ad which linked to the US Open. Pepsi may have drawn inspiration for its latest campaign from McDonald's, which made its cups Snappable last year.
Allianz sponsors Vivid 2017
Allianz will be a key sponsor of Vivid Sydney as well as a supporter of Vivid's Volunteer program, which provides sponsored volunteers across key to help guide visitors around the activation. Following the recent launch of the 'Be Inspired' campaign, Allianz managing director Niran Peiris says the partnership aligns with the brand's new inspirational approach launched by Cummins&Partners. Allianz will also be powering participating boats in the Harbour Lights installation. Vivid Sydney runs from 26 May until 17 June.
OMA announces 2017 Q1 Creative Collection winners
The Outdoor Media Association has announced the winners of its 2017 Q1 Creative Collection. The competition recognises and celebrates the most creative and innovative out-of-home (OOH) advertising campaigns. Work is judged across four categories; best creative execution, best use of a special build, best use of technology/innovation and best traditional use of the OOH medium. Full winners list below:
Best creative execution winner:
Campaign: ‘Buttersoft’
Advertiser: Fonterra
Creative agency: Clemenger BBDO Melbourne
Media agency: MediaCom
Best traditional use of the Out of Home medium winner:
Campaign: ‘Hungry’
Advertiser: Menulog
Creative agency: Menulog
Media agency: Blue 449
Best use of a special build winner:
Campaign: ‘Skull Island’
Advertiser: Roadshow Films
Creative agency: JCDecaux Creative Solutions
Media agency: OMD
Best use of technology/innovation winner:
Campaign: ‘Catwalk to Cart’
Advertiser: Myer
Creative agency: Clemenger BBDO
Media agency: Ikon
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