Junior snares BOQ creative

Bank Of Queensland head of brand and marketing services Greg Abbey.

BRISBANE: Bank of Queensland (BOQ) has appointed Junior as its creative agency following a competitive pitch against SapientNitro. The incumbent agency, CHE declined to pitch for the account.

Junior will work closely with BOQ’s existing agency partners OMD and Brand Council, and will officially commence from June 2010.

“We’re thrilled with the appointment of Junior as our new communications agency partner," said BOQ head of brand and marketing services, Greg Abbey. "Junior are a very strong, high growth agency with a challenger culture which is closely aligned to BOQ."

BOQ launched the agency review in March following the end of its four-year contract with Clemenger BBDO

BRISBANE: Bank of Queensland (BOQ) has appointed Junior as its creative agency following a competitive pitch against SapientNitro.

The incumbent agency, Clemenger BBDO, declined to pitch for the account.

“We’re thrilled with the appointment of Junior as our new communications agency partner," said BOQ head of brand & marketing services, Greg Abbey. "Junior are a very strong, high-growth agency with a challenger culture which is closely aligned to BOQ."

Junior will work closely with BOQ’s existing agency partners, OMD and Brand Council, and will officially commence work on the account next month.

BOQ launched the agency review in March following the end of its four-year contract with Clemenger BBDO.

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