Direct Agency Rankings 2012, Round 3

19 April 2013

Round 3 is the final round for performance and work produced predominantly in calendar 2012. The top 10 networks and top 10 offices are shown in the two charts below, which combine ranks for AOTY with ranks for work. The charts can be seen in full on the iPad version of the 19 April 2013 edition of AdNews. This is available to AdNews subscribers at no charge, or single copies can be purchased from the iTunes store for $2.99.

Also available via iPad in the 19 April edition are the full rankings by AOTY points and the full rankings by work points. In total there are six charts ranking Direct agencies in 2012.

For the 2012 rankings points are included from award results announced between May 2012 and April 2013 from the following programs:

For AOTY points:

  • AdNews Agency of the Year Awards (direct category)

  • B&T Awards (direct marketing category)

For work points:

  • Adfest (direct category)

  • ADMA Awards

  • Asian Marketing Effectiveness Awards (direct category)

  • AWARD Awards (direct marketing category)

  • Cannes Lions (direct category)

  • Clio Awards (direct category)

  • D&AD Awards (direct category)

  • Echo Awards

  • Effies (direct agencies only)

  • London International Awards (direct category)

  • Mobius Awards (direct category)

  • New York Festivals International Advertising Awards (direct category)

  • Spikes Asia (direct category)

  • The Caples



See iPad version for charts in full, plus rankings by AOTY only and by work only

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