Coca-Cola has partnered with an agency in Mexico to extend its Share a Coke campaign to people who are blind, by adding people’s names to coke cans in Braille.
Mexican ad agency Anonimo, was behind the idea, that saw special vending machines created for the Braille cans and distributed at Comite Internacional Prociegos A.C., a private nonprofit that helps to train blind and visually impaired adults. More recently the success of the campaign has seen it's roll-out upped with a Mexican chain of cinema's coming on board.
Coca-Cola's Share a Coke campaign was first launched in Australia in 2011 and since have been rolled out in more than 80 countries and has recently been given a second name run in the US.
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Ad's of the world have kindly added subtitles to the case study and you can see that here:
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