Clemenger BBDO Melbourne has appointed Pippa O’Regan to its executive leadership team.
O'Regan joined the agency in 2016 and has led key retail work for the agency.
She was promoted last year to her current role as Clemenger BBDO Melbourne’s managing partner – Myer.
In addition to her appointment to the executive team, O'Regan will lead the agency’s continued growth in its retail capabilities and client base in the newly created role of executive director of retail business.
“Pippa has proven herself to be an astute and dynamic business leader who has led significant change in the agency’s approach to retail solutions, particularly over the last nine months," Clemenger BBDO Melbourne Group CEO Jim Gall says.
“Pippa has led the Myer business brilliantly through a period of enormous change and the results have been outstanding, both in terms of the performance of the work and the quality of our creative product.
“It makes sense that with the additional specialised capabilities now being delivered through the Clemenger BBDO Melbourne Group that Pippa is well placed to capitalise on delivering a far more contemporary, data informed, customer-led, technology driven offering to our retail clients."
Prior to joining Clemenger BBDO Melbourne, O'Regan held senior roles both client side and agency, in the UK, Australia and New Zealand, leading work across brands including Aldi, Rebel Sport, Pizza Hut, Vodafone, Pernod Ricard and more.
“I’m excited for the opportunity to join the executive leadership team and to play a role in driving the agency’s vision forward, along with the development and growth of our strong retail capabilities across the business,” O'Regan says.
O'Regan's appointment is the third executive appointment Clemenger BBDO Melbourne has made this year, with Jacqueline Witts and Dave Keating joining in April.
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