Cartology and out-of-home (OOH) adtech leader Broadsign today announced a partnership designed to enhance the retail media network of Woolworths Group.
The collaboration makes it easy for Cartology to schedule, manage, and deliver content and advertisements across retail media displays in more than 1,400 Woolworths food and everyday needs stores throughout Australia and New Zealand.
Cartology has already begun on-boarding screens to the Broadsign platform, including front of store digital totems, behind-the-counter displays, and other screen types.
With Broadsign, Cartology can now create in-store shopping experiences and attract brands looking to reach audiences on both the path to and at the point of purchase with omnichannel messaging.
Cartology has already begun on-boarding screens to the Broadsign platform, including front of store digital totems, behind-the-counter displays, and other screen types.
“Cartology holds a deep understanding of customer attitudes and behaviours and that’s invaluable to brands,” shared Stacey Lawson, head of campaign operations and delivery, Cartology.
“As our business and the sector continues to evolve, partnering with Broadsign to leverage their content scheduling and management tools across our network provides media buyers with greater flexibility and enhances our internal operations here at Cartology.
"This ensures we can focus on creating the best in-store experience for Woolworths shoppers and drive sales overnight and customers over time for our valued clients.”
Maarten Dollevoet, chief revenue officer, Broadsign: “RMNs (retail media networks) are gaining traction with brands, and Cartology is leading the way in Australia.
"It’s established a powerful group of targeted omnichannel advertising solutions, and we’re thrilled to partner with them.
“Together, our partnership will help showcase the power of in-store advertising, strengthen the in-store experience for customers, and unlock opportunities for advertisers as part of the growth of retail media.”
US digital retail media advertising is forecast to reach $US41.37 billion in 2022, growing nearly $US10 billion from 2021, according to Insider Intelligence.
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