BWM maintains agency redundancies will be kept to a minimum following the termination of its long standing relationship with Telstra.
Chief executive Paul Williams told AdNews the agency was yet to determine the number of redundancies but said it would be much less than 20 roles.
Williams said the agency was exploring all options such as relocating staff to the Melbourne office to work on the Kmart account.
Williams added the reduced scope of work from the telco in recent months meant the loss was lessened.
During its eight-year relationship with the telco, BWM has worked on Telstra's BigPond and NextG brands creating iconic advertisements such as the award-winning "Rabbits" campaign. Most recently the agency worked on Telstra Business projects.
A statement from Photon Group to the ASX said the account would represent between $10 million to $15 million in net revenue for BWM in the financial year ending 30 June 2011, of which approximately 40% would be in the second half of FY11.
The agency's contract with Telstra officially ends on the 31 July.
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