BMW appoints IPG’s Team Dynamic in nine new markets

24 January 2022
 
Mish Fletcher

BMW Group has appointed IPG’s Team Dynamic as its regional production and operations pattern in nine markets, following a competitive pitch.

The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. The new nine markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East, and South Africa.

Team Dynamic is now responsible for content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.

“We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model,” says Mish Fletcher, chief growth officer, Asia Pacific for Interpublic Group.

“Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”

Team Dynamic is a bespoke solution created for the BMW Group, with regional resources drawn from across the IPG portfolio. Already in operation in Japan and India, Team Dynamic integrates production and operations resources on a responsive, data-driven technology platform.

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